Subaru’s been aiming for the stars when it comes for sales, setting a goal of 600,000 sales in North America by 2020. While China is considered the world’s largest auto market, Subaru has cut exports to the country and is shipping more vehicles to the United States. Deliveries to the United States have risen for nearly four consecutive years, month-over-month.
Subaru, whose logo is pictured here on the BRZ, is hitting sales goals ahead of schedule.
Demand is insanely high in the United States where Subaru has gained market share as a brand known for its all-wheel drive vehicles.
“The China slump won’t have any impact on our earnings,” said Yasuyuki Yoshinaga, Subaru CEO. “Even if we divert the gap in China sales all to the U.S., we still won’t meet the demand there.”
The automaker may hit 600,000 vehicles in North American in 2015. That sets Subaru’s sales plan five years ahead of schedule. By 2017, Subaru may sell 700,000 vehicles. In comparison, exports to China may not make it to 50,000 vehicles in 2015.
To further increase sales in the United States, Subaru plans to add a new SUV to its lineup. The new SUV will seat up to seven. Production will take place in Lafayette, Indiana after 2017.
We here at Steve Lewis Subaru are happy to see a bright horizon for the brand as a whole!
Why do you think Subaru is expanding so quickly? Let us know in the comments.
Technology is making its way into every vehicle these days and Subaru is no exception. The Starlink infotainment system offers the latest in technology in both entertainment and safety. Stay on top of what’s going on with your car while in the office or at home. Taking care of your car is easy with the Subaru Starlink infotainment system!
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There’s much, much more to the Starlink system. Check it out for yourself to see everything it can do to keep you focused and protected.