One environmentally conscious car company and one website with a knack for catchy content have united. Subaru partnered with Buzzfeed recently for a series of Facebook Live video experiments. This is Buzzfeed’s first collaboration with a big name and, for this particular project, they couldn’t have picked a better company.
October 20th launched the first of three videos in a series created for Buzzfeed’s “Make a Dog’s Day” philanthropic campaign. During this livestream, tens of thousands of viewers sat at their computers to watch puppies experience things like swimming and playing with bubbles and mud for the first time.
Subaru loves pets and Buzzfeed loves making engaging online content; it’s an excellent match for both of them. The duo plans to continue their Facebook Live experiments, searching for the best way to connect with viewers. So far, the puppies seem to be a hit. But as the partnership evolves, the content of their videos might do so as well.
Subaru uses Buzzfeed’s resources for smaller projects on occasion as well. Their Buzzfeed page features articles and quizzes that target environment related subjects. Popular Subaru Buzzfeed articles include “12 Things You Should Never Do When Visiting a National Park” and “18 Things Dogs Can Teach Us About Love.”