Subaru’s History of Share the Love

Subaru Share the Love Event

Every holiday season, Subaru has hosted its Share the Love event. The History of Share the Love dates back to 2008 when the program was introduced. Share the Love usually lasts from mid-November until just after the New Year.

During the special fundraising event, Subaru will donate money to a charity of the customer’s choosing for every Subaru bought or leased. For the 2016 event, Subaru had four national charities for customers to choose from: ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. In addition to these national charities, there were a number of local charities to choose from, too.

Steve Lewis Subaru always participates in Share the Love and last year was able to raise $56,465 locally for Relay for Life. Relay for Life is a signature fundraiser for the American Cancer Society where teams walk along a designated path for up to 24 hours to show that cancer never sleeps.

For Subaru’s 2016 Share the Love event, it set a new record by raising $24.8 million. This brings the total amount raised over the past nine years to over $94 million.

Here at Steve Lewis Subaru, we are looking forward to the 10th annual Share the Love event later this year and think it will be the best year to date.

Steve Lewis

Owner and president of Steve Lewis Subaru in Hadley, MA.

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