Subaru’s been aiming for the stars when it comes for sales, setting a goal of 600,000 sales in North America by 2020. While China is considered the world’s largest auto market, Subaru has cut exports to the country and is shipping more vehicles to the United States. Deliveries to the United States have risen for nearly four consecutive years, month-over-month.
Subaru, whose logo is pictured here on the BRZ, is hitting sales goals ahead of schedule.
Demand is insanely high in the United States where Subaru has gained market share as a brand known for its all-wheel drive vehicles.
“The China slump won’t have any impact on our earnings,” said Yasuyuki Yoshinaga, Subaru CEO. “Even if we divert the gap in China sales all to the U.S., we still won’t meet the demand there.”
The automaker may hit 600,000 vehicles in North American in 2015. That sets Subaru’s sales plan five years ahead of schedule. By 2017, Subaru may sell 700,000 vehicles. In comparison, exports to China may not make it to 50,000 vehicles in 2015.
To further increase sales in the United States, Subaru plans to add a new SUV to its lineup. The new SUV will seat up to seven. Production will take place in Lafayette, Indiana after 2017.
We here at Steve Lewis Subaru are happy to see a bright horizon for the brand as a whole!
Why do you think Subaru is expanding so quickly? Let us know in the comments.
Technology is making its way into every vehicle these days and Subaru is no exception. The Starlink infotainment system offers the latest in technology in both entertainment and safety. Stay on top of what’s going on with your car while in the office or at home. Taking care of your car is easy with the Subaru Starlink infotainment system!
Starlink entertainment features keep you connected with ease. You can access news, audiobooks, podcasts, weather, and more through app connectivity. Apps like Pandora and Aha are easy to access from your smartphone. Whether you have an iOS or Android, keeping your hands on the wheel has never been easier.
Subaru wants you to stay safe and that’s why the safety and security services part of the Starlink system covers every angle. Diagnostic alerts will keep you up to date with your vehicle’s vital systems. You’ll also receive a monthly vehicle health report that keeps you up-to-date with everything about your car. Starlink will also notify you when your vehicle needs maintenance, making it simple to live your life.
If your vehicle’s stolen, Starlink Customer Care will work with police to help recover it. Automatic Collision Notification will alert a Customer Care Advisor every minute of every hour of every day. If you’re in an accident, the advisor will come over the speakers in your car and send help.
There’s much, much more to the Starlink system. Check it out for yourself to see everything it can do to keep you focused and protected.
The 2016 Subaru WRX STI is one of the many cars that will see changes in Subaru’s lineup
Let’s face it. Automakers are rolling new models off the line every couple of years and it’s pretty easy to lose track of what vehicles are still in production and which have been sent out to pasture. While Subaru has strived to make its vehicles recognizable yet simple, it can still get a little confusing. That’s why we here at Steve Lewis Subaru have the updates for Subaru’s lineup simplified for your reference.
The Subaru BRZ is loaded with entertainment features for the 2016 model year and is offering a special edition. This year’s Series.HyperBlue will have a run of 500 units with a blue exterior. The automaker states that the current design will roll off line for the last time for the 2017 model year. The 2018 model will likely be a complete redesign.
The Subaru Impreza comes in a four and five door compact and gets a little bigger with more high-tech options for the 2016 model year. The XV Crosstrek, the crossover based on the Impreza, will go simply by Crosstrek later this year. Expect a redesign of the crossover in 2018.
The WRX/WRX STI is also getting a Series.HyperBlue special edition run of 700 units. Expect minor performance updates and an upgraded interior. Redesigned last year, the only major change is the addition of a hatchback in 2018.
The Subaru Forester will likely be refreshed in 2017. Subaru is currently planning a seven seat crossover come 2017 as well.
As for the Legacy and Outback, expects refreshes in the 2018 model year. Also expect a plug-in hybrid version of an existing model in 2018 as well.
Which model’s refresh are you looking forward to the most?
The Subaru and United By Blue partnership will be providing 6 waterway cleanups throughout the end of this year and in 2016. The partnership efforts will help to keep rivers and oceans free of garbage.
United By Blue’s mission is to have a pound of waste removed from waterways for every product they sell, and Subaru is the official vehicle of the clean-up efforts.
Subaru’s partnership with United by Blue enters its fourth year with a commitment to waste removal.
Together their goal is to reach 250,000 pounds of trash removal by the end of the year.
Brian Linton, founder of United By Blue, said, “We are proud to continue our partnership with Subaru, a brand that shares our commitment to saving the environment.”
This round of clean-ups recently started at the end of last month and will run through May 2016. To date, United By Blue has removed 243,843 pounds from rivers, streams, oceans and creaks after 131 organized cleanups.
At Steve Lewis Subaru, we are proud of the projects Subaru has committed to in hopes of making our world a better place!
The Impreza is getting the hybrid treatment in Japan, with plans to eventually bring a similar line state-side.
Subaru is looking at the greener side of life as the trend of fuel-efficient technology in Japan continues to rise. The Subaru Impreza Sport Hybrid officially joined the lineup in the Japanese market on July 10. The gas-electric model is the second hybrid offered in Subaru’s Japanese lineup.
While Subaru won’t be selling the Impreza Hybrid in North American any time soon, we’re hoping that this will change. In Subaru’s Japanese market, though, things are looking good for the automaker, which plans to sell 6,000 Impreza Sport Hybrids per year in Japan alone.
Sharing an electric all-wheel drive powertrain with the Subaru XV Hybrid, the Impreza Hybrid will help improve fuel efficiency across the brand’s lineup. The Impreza and XV hybrid models both get about 48 mpg, although the Japanese equivalent isn’t equal to an official United States EPA rating.
Starting next year Subaru plans to convert its gasoline engines to direct injection. By 2020, Subaru is scheduled to add cylinder deactivation and lean combustion cycles to further improve fuel economy.
Subaru currently sells the XV Crosstrek Hybrid in North America. A plug-in hybrid is also in the works, but won’t reach North American shores in 2018.