In 1968, a little-known automaker started selling cars in the United States. That automaker was Subaru. Now, in 2018, Subaru’s 50th anniversary celebrates all the achievements of the past five decades.
The very first American Subaru was called the 360 and was a pint-sized microcar, standing out for its quirky styling. Over the next few decades, the brand made its way through some struggles to become the success that it is today.
Tom Doll, the current president of Subaru of America told Automotive News, “A lot of us at Subaru have been around for a long time. We’ve seen ups and downs. We’ve learned what not to do, and we’ve learned what works for us.”
Doll has been working with Subaru since 1982 and seen its good years and bad years, from overstocked inventories and struggling sales to the success of the best year of U.S. sales in 2017.
Once you have owned a Subaru, you realize the joy that it brings to your life. Your Subaru quickly becomes more than just a car. In fact, you might just realize you love your Subaru and wouldn’t want to drive anything else, which is why, here at Steve Lewis Subaru, we are super excited to be a part of this milestone anniversary celebration.