Subaru’s Sales Plan Ahead of Schedule

Subaru’s been aiming for the stars when it comes for sales, setting a goal of 600,000 sales in North America by 2020. While China is considered the world’s largest auto market, Subaru has cut exports to the country and is shipping more vehicles to the United States. Deliveries to the United States have risen for nearly four consecutive years, month-over-month.

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Subaru, whose logo is pictured here on the BRZ, is hitting sales goals ahead of schedule.

Demand is insanely high in the United States where Subaru has gained market share as a brand known for its all-wheel drive vehicles.

“The China slump won’t have any impact on our earnings,” said Yasuyuki Yoshinaga, Subaru CEO. “Even if we divert the gap in China sales all to the U.S., we still won’t meet the demand there.”

The automaker may hit 600,000 vehicles in North American in 2015. That sets Subaru’s sales plan five years ahead of schedule. By 2017, Subaru may sell 700,000 vehicles. In comparison, exports to China may not make it to 50,000 vehicles in 2015.

To further increase sales in the United States, Subaru plans to add a new SUV to its lineup. The new SUV will seat up to seven. Production will take place in Lafayette, Indiana after 2017.

We here at Steve Lewis Subaru are happy to see a bright horizon for the brand as a whole!

Why do you think Subaru is expanding so quickly? Let us know in the comments.

About the Subaru Starlink Infotainment System

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Technology is making its way into every vehicle these days and Subaru is no exception. The Starlink infotainment system offers the latest in technology in both entertainment and safety. Stay on top of what’s going on with your car while in the office or at home. Taking care of your car is easy with the Subaru Starlink infotainment system!

Starlink entertainment features keep you connected with ease. You can access news, audiobooks, podcasts, weather, and more through app connectivity. Apps like Pandora and Aha are easy to access from your smartphone. Whether you have an iOS or Android, keeping your hands on the wheel has never been easier.

Subaru wants you to stay safe and that’s why the safety and security services part of the Starlink system covers every angle. Diagnostic alerts will keep you up to date with your vehicle’s vital systems. You’ll also receive a monthly vehicle health report that keeps you up-to-date with everything about your car. Starlink will also notify you when your vehicle needs maintenance, making it simple to live your life.

If your vehicle’s stolen, Starlink Customer Care will work with police to help recover it. Automatic Collision Notification will alert a Customer Care Advisor every minute of every hour of every day. If you’re in an accident, the advisor will come over the speakers in your car and send help.

There’s much, much more to the Starlink system. Check it out for yourself to see everything it can do to keep you focused and protected.

Changes Expected For Subaru’s Lineup

2016 Subaru WRX STI

The 2016 Subaru WRX STI is one of the many cars that will see changes in Subaru’s lineup

Let’s face it. Automakers are rolling new models off the line every couple of years and it’s pretty easy to lose track of what vehicles are still in production and which have been sent out to pasture. While Subaru has strived to make its vehicles recognizable yet simple, it can still get a little confusing. That’s why we here at Steve Lewis Subaru have the updates for Subaru’s lineup simplified for your reference.

The Subaru BRZ is loaded with entertainment features for the 2016 model year and is offering a special edition. This year’s Series.HyperBlue will have a run of 500 units with a blue exterior. The automaker states that the current design will roll off line for the last time for the 2017 model year. The 2018 model will likely be a complete redesign.

The Subaru Impreza comes in a four and five door compact and gets a little bigger with more high-tech options for the 2016 model year. The XV Crosstrek, the crossover based on the Impreza, will go simply by Crosstrek later this year. Expect a redesign of the crossover in 2018.

The WRX/WRX STI is also getting a Series.HyperBlue special edition run of 700 units. Expect minor performance updates and an upgraded interior. Redesigned last year, the only major change is the addition of a hatchback in 2018.

The Subaru Forester will likely be refreshed in 2017. Subaru is currently planning a seven seat crossover come 2017 as well.

As for the Legacy and Outback, expects refreshes in the 2018 model year. Also expect a plug-in hybrid version of an existing model in 2018 as well.

Which model’s refresh are you looking forward to the most?

Car Washing Tips and Tricks

Car washing tips

Check out some of these car washing tips to make your car look squeaky clean.

Washing your car by hand may seem like a thing of the past as automated car washes seem to pop up every couple of blocks. There are things an automated wash won’t get off, though, which means you’ll need to do some scrubbing. Don’t know where to start? No worries! We here at Steve Lewis Subaru will help you out with some car washing tricks!

First, make sure you’re using a soap dedicated to cars. Using other soaps and cleaners, like household detergents, can damage your paint over time. Soap dedicated to cars will care for the paint and ensures there won’t be any harm.

The best time to wash your car is when it’s cool out. Usually, the mornings or evenings are best. Washing when the sun is high in the sky and beating down on your vehicle will cause water and soap to dry quickly, meaning you’ll need to wet your car over and over again to rinse and remove water stains. That can turn into some serious time wasted!

No matter what The Karate Kid taught you, “wax on, wax off” is not the way to go when using a sponge on your car. Moving the sponge in circles can create swirl marks, light but still noticeable scratches. Instead, move the sponge up and down for a clean result.

Subaru and Center for Pet Safety Partner for Pet Crate Safety

Our pets are like family, so when traveling, their safety is just as important as ours! In order to raise awareness about pet crate safety while traveling, Subaru and the Center for Pet Safety (CPS) have joined together in a partnership. They recently released the results of their 2015 Crate and Carrier Crashworthiness Study and we’re here to let you know what products received the best ratings.

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Keep your pet safe in the car with one of our study’s suggested carriers.

After running the study, Subaru and CPS came to the conclusion that the three products listed below provided the most effective levels of safety for pets.

1. 2015 Top Performing Crate – Gunnar Kennels G1 Intermediate with 8’ Tie Down Straps
2. 2015 Top Performing Carrier – PetEgo Forma Frame Jet Set Carrier
3. 2015 Top Performance Carrier – ISOFIX-Latch Connection and Sleepypod Mobile Pet Bed with PPRS Handilock

Michael McHale, Subaru’s Director of Corporate Communications, said, “Alongside Center for Pet Safety, we are proud to help lead the charge in identifying the best crates and carriers for pet lovers everywhere, while, more importantly, making pet parents aware of the safety measures they can take and the dangers that can occur if they don’t.”

One of the main components of the Subaru Love Promise is helping animals. Locally, we work with the Dakin Animal Shelter, while nationally Subaru partners with the ASPCA and the National Wildlife Federation.

Crates and carriers are so important when traveling with your pet, as they protect them from becoming a projectile in case you’re ever in an accident. For more about pet crate safety, click here.

Subaru and United By Blue Partnership to Provide 6 Waterway Cleanups

The Subaru and United By Blue partnership will be providing 6 waterway cleanups throughout the end of this year and in 2016. The partnership efforts will help to keep rivers and oceans free of garbage.

United By Blue’s mission is to have a pound of waste removed from waterways for every product they sell, and Subaru is the official vehicle of the clean-up efforts.

Vehicle celebrating the Subaru and United By Blue partnership

Subaru’s partnership with United by Blue enters its fourth year with a commitment to waste removal.

Together their goal is to reach 250,000 pounds of trash removal by the end of the year.

Brian Linton, founder of United By Blue, said, “We are proud to continue our partnership with Subaru, a brand that shares our commitment to saving the environment.”

This round of clean-ups recently started at the end of last month and will run through May 2016. To date, United By Blue has removed 243,843 pounds from rivers, streams, oceans and creaks after 131 organized cleanups.

At Steve Lewis Subaru, we are proud of the projects Subaru has committed to in hopes of making our world a better place!

Why it’s Important to Change Your Oil

Routine maintenance is pesky and can sometimes get in the way of the more exciting things in life like spontaneous road trips—but it is still the most important thing you can do for your car. Something like changing the oil can cost you thirty or forty bucks but it can save you a bundle in the long run. In the end, there are many reasons why you need to change your oil on a routine basis.

Car breakdown oil change

She’d be even happier if she knew how important it was to change your oil before problems happen.

Simply put, oil is a lubricant that keeps the metal pieces of a car’s engine from mashing themselves to non-working bits. A car’s engine tends to get hot, but oil carries some of the heat away, allowing the engine to run normally. When oil isn’t replaced, it stops lubricating and carrying heat away. This can cause your car to have some significant, costly issues.

If the oil isn’t changed, the pistons could seize up, the camshafts could be damaged, or carbon and sludge build up could cost you a bundle in an engine cleaning. Replacing piston rings alone is something we wouldn’t wish on any car owner, let alone the pistons themselves. Take the cheap way out – get an oil change.

If you’re in the market for an oil change, think Steve Lewis Subaru and try out our service center!

Subaru Impreza Sport Hybrid Hits Japan

2015 Subaru Impreza

The Impreza is getting the hybrid treatment in Japan, with plans to eventually bring a similar line state-side.

Subaru is looking at the greener side of life as the trend of fuel-efficient technology in Japan continues to rise. The Subaru Impreza Sport Hybrid officially joined the lineup in the Japanese market on July 10. The gas-electric model is the second hybrid offered in Subaru’s Japanese lineup.

While Subaru won’t be selling the Impreza Hybrid in North American any time soon, we’re hoping that this will change. In Subaru’s Japanese market, though, things are looking good for the automaker, which plans to sell 6,000 Impreza Sport Hybrids per year in Japan alone.

Sharing an electric all-wheel drive powertrain with the Subaru XV Hybrid, the Impreza Hybrid will help improve fuel efficiency across the brand’s lineup. The Impreza and XV hybrid models both get about 48 mpg, although the Japanese equivalent isn’t equal to an official United States EPA rating.

Starting next year Subaru plans to convert its gasoline engines to direct injection. By 2020, Subaru is scheduled to add cylinder deactivation and lean combustion cycles to further improve fuel economy.

Subaru currently sells the XV Crosstrek Hybrid in North America. A plug-in hybrid is also in the works, but won’t reach North American shores in 2018.