Every holiday season, Subaru has hosted its Share the Love event. The History of Share the Love dates back to 2008 when the program was introduced. Share the Love usually lasts from mid-November until just after the New Year.
During the special fundraising event, Subaru will donate money to a charity of the customer’s choosing for every Subaru bought or leased. For the 2016 event, Subaru had four national charities for customers to choose from: ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. In addition to these national charities, there were a number of local charities to choose from, too.
Steve Lewis Subaru always participates in Share the Love and last year was able to raise $56,465 locally for Relay for Life. Relay for Life is a signature fundraiser for the American Cancer Society where teams walk along a designated path for up to 24 hours to show that cancer never sleeps.
For Subaru’s 2016 Share the Love event, it set a new record by raising $24.8 million. This brings the total amount raised over the past nine years to over $94 million.
Here at Steve Lewis Subaru, we are looking forward to the 10th annual Share the Love event later this year and think it will be the best year to date.
Subaru is giving back to communities across the US by partnering with the Feeding America campaign. This is the third year in a row that the brand has announced a sales-matching meal donations program for Feeding America, giving over 600,000 meals to those in need. As the eighth record-breaking sales year in a row, it seemed fitting that Subaru should give something back. Read on to learn more about the Subaru Feeding America campaign.
According to Subaru, the Subaru matching program gave one meal for every vehicle sold in 2016—more than 615,000—to the Feeding America organization. Feeding America’s mission is the end hunger in the US one meal at a time, and Subaru gave over $55,000 in order to do so. The Feeding America organization is the nation’s largest domestic hunger-relief program.
“One in eight people face hunger in America, including more than 13 million children. We are thankful to Subaru for its ongoing commitment to fighting hunger and supporting children and families in need,” said Nancy Curby, senior vice president of corporate partnerships and operations for Feeding America.
About $1 helps to provide 11 meals thanks to some innovative strategies by Feeding America. A large portion of the donations go to food banks near South Jersey, home of Subaru headquarters. Other places that received donations were Orlando, FL, Dublin, OH, Portland, OR, and more. This is just one of many ways Subaru is giving back to communities across the US.