Every holiday season, Subaru has hosted its Share the Love event. The History of Share the Love dates back to 2008 when the program was introduced. Share the Love usually lasts from mid-November until just after the New Year.
During the special fundraising event, Subaru will donate money to a charity of the customer’s choosing for every Subaru bought or leased. For the 2016 event, Subaru had four national charities for customers to choose from: ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. In addition to these national charities, there were a number of local charities to choose from, too.
Steve Lewis Subaru always participates in Share the Love and last year was able to raise $56,465 locally for Relay for Life. Relay for Life is a signature fundraiser for the American Cancer Society where teams walk along a designated path for up to 24 hours to show that cancer never sleeps.
For Subaru’s 2016 Share the Love event, it set a new record by raising $24.8 million. This brings the total amount raised over the past nine years to over $94 million.
Here at Steve Lewis Subaru, we are looking forward to the 10th annual Share the Love event later this year and think it will be the best year to date.
Everyone knows and loves Subaru for their capable, all-wheel drive vehicles that beg to be taken on an adventure. The brand has its lineup of go-to 5-passenger utility vehicles, like the Forester and the Outback which have continued to gain followers since their debuts in the 1990s.
But one thing Subaru has lacked at times is a vehicle that can hold more people. There hasn’t been a larger, three-row option in the lineup since Subaru’s seven-passenger vehicle the Tribeca which was discontinued in 2014. Something about the Tribeca just didn’t stick in the three-row crossover segment. Yet Subaru doesn’t let that keep them from trying again.
Recently, spy photos of a new Subaru seven-passenger crossover were released. Their second attempt at success in this class looks boxier than the last, reminiscent of the Forester’s design. With that in mind, the new SUV—still officially unnamed at the moment—should have a very roomy interior. Despite having not released a name for this new crossover, enthusiasts in the industry are calling it the Ascent, drawing from the fact that Subaru applied for a trademark on the name Ascent earlier this year.
No matter what this new three-row crossover is called, we can’t wait to have some on the Steve Lewis Subaru lot. As far as we’re concerned, Subaru can’t do wrong and we expect that we’ll have plenty of clients who are excited to have another chance at a Subaru with more seating.
The Forester is Subaru’s highest-selling vehicle from 2015.
2015 was a great year for Subaru. It saw its best sales month ever in December with total sales of 56,274 vehicles. In addition, the overall sales for the year set a new record with 582,675 vehicles sold—an increase of 13.4% over the record set in 2014.
Subaru has now had over four years of consecutive monthly year-over-year sales gains, which shows the reliability of the brand and the dedication and loyalty our customers have to us.
“As our franchise closes its seventh consecutive annual sales record, we have to give our heartfelt thanks to our retailers, distributors and colleagues, as well as Fuji Heavy Industries Ltd. for making these historic results possible” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc., in a statement “2015 was another stellar year for the Subaru franchise and we are very optimistic about our continued success in 2016.”
Leading the sales in 2015 were the ever-popular Forester along with the Outback and Impreza. The Subaru brand is growing because of its dedication to delivering high-value vehicles focused on safety and reliability.
Stop by Steve Lewis Subaru today and we’ll show you what makes the Subaru lineup so versatile.
We’re already 1/3 of the way to our fundraising goal, with $10k raised for Helping Hearts for Hadley Schools!
Subaru’s Share the Love event is just another way the automaker is giving back to local communities. By the end of 2015, the eighth year for the event, over $65 million will head out to charities, both national and local. This year’s local charity is Helping Hearts for Hadley Schools.
Based in Hadley, Massachusetts, Helping Hearts for Hadley Schools’ mission is to bring administration, parents, students, and the rest of the community together to raid funds. Methods include a 5k, donations, and an end-of-the-year block party.
For 2015, the charity’s goals are to raise $20,000, increase the size of annual events, motivate the community to be active, and work together for a common goal. Overall, there are two main goals: be healthy and be active.
So how can you get involved? Well, it’s actually pretty simply.
If you aren’t looking to buy or lease a new Subaru before January 2, 2016, there are plenty of ways to help out your local schools! Register for a 5k walk/run or just donate. If there are other ways you’d like to make a difference in our community, use this contact form and ask away!
Here at Steve Lewis Subaru, we’d love to see you at the next annual 5k race!
Buy a new Subaru and we’ll donate $250 to charity!
Subaru dealerships across the nation are gearing up for the eighth annual Subaru Share the Love campaign, which stretches from November 19th until January 2nd of next year. During this time, Subaru will be donating $250 for every vehicle sold or leased.
The charities the company will be donating the money to will vary depending on the dealership. There are several more well-known organizations involved – the Make-A-Wish Foundation, Meals on Wheels, and the ASPCA, just to name a few – but dealerships can also opt to partner with and include their local community charities and organizations as well. Even better, the customers themselves are the ones given the choice of who they want to donate their money to.
Over the past seven years, Subaru has already donated a cumulative $50 million altogether through the Subaru Share the Love campaign. They predict that the upcoming eighth campaign will add $15 million to that total, allowing them to give back to their communities more than ever before.
Check out our efforts at Steve Lewis Subaru to raise more than 29 thousand dollars for the Hadley PTA last year. This year we’ll be sponsoring Helping Hearts for Hadley Schools!