Subaru’s been aiming for the stars when it comes for sales, setting a goal of 600,000 sales in North America by 2020. While China is considered the world’s largest auto market, Subaru has cut exports to the country and is shipping more vehicles to the United States. Deliveries to the United States have risen for nearly four consecutive years, month-over-month.
Demand is insanely high in the United States where Subaru has gained market share as a brand known for its all-wheel drive vehicles.
“The China slump won’t have any impact on our earnings,” said Yasuyuki Yoshinaga, Subaru CEO. “Even if we divert the gap in China sales all to the U.S., we still won’t meet the demand there.”
The automaker may hit 600,000 vehicles in North American in 2015. That sets Subaru’s sales plan five years ahead of schedule. By 2017, Subaru may sell 700,000 vehicles. In comparison, exports to China may not make it to 50,000 vehicles in 2015.
To further increase sales in the United States, Subaru plans to add a new SUV to its lineup. The new SUV will seat up to seven. Production will take place in Lafayette, Indiana after 2017.
We here at Steve Lewis Subaru are happy to see a bright horizon for the brand as a whole!
Why do you think Subaru is expanding so quickly? Let us know in the comments.